Brand Loyalty Award

At Yuma Honda, our entire staff is proud to represent the Honda brand and name. We know that customers across the state respect it as much as we do because they travel to our full-service dealership to purchase these reliable, safe, and reasonably priced cars, trucks, and SUVs. Equally exciting is the continued loyalty we see from customers in the communities of Yuma, Somerton, and Fortuna Foothills, as well as the recognition Honda receives for the brand loyalty of its customer base. The most recent example is the J.D. Power 2025 Automobile Brand Loyalty Study, which rates Honda SUVs as #1 among mainstream SUV owners.

How Brand Loyalty Is Determined

In the J.D. Power Brand Loyalty Study, the firm captures the data related to the number of customers who trade in a vehicle and purchase a new model from the same manufacturer. There are over 16,000 car dealerships participating in the gathering of data to allow J. D. Power to have a broad scope of manufacturers and kinds of vehicles included in the study. The number of repeat purchases is divided by the total number of new vehicles sold to determine brand loyalty.

What This Award Means To Honda

“In the auto industry, owner loyalty is one of the most valued measures of success, so receiving the J.D. Power Brand Loyalty award for the second consecutive year is meaningful recognition for the Honda brand,” said Jessika Laudermilk, assistant vice president of Honda Auto Sales. What this means for new SUV buyers is that you have a large number of Honda SUV owners who are so happy with their choice to purchase a Honda that they are making the same choice for their next purchase. When you ask a friend or family member how they like their new car, you get only one person’s opinion and insight. The J.D. Power study provides you with the answer to that question from people all over the country and from all walks of life. This broad scope of buyers, all in agreement, means Honda delivers quality and reliability in their SUVs.

The Pledge From Honda To Buyers

Honda pledges to its valued customers to always strive to provide a best-in-class ownership experience to all vehicle buyers. That experience begins the first time you walk into Yuma Honda and continues until the last day you own and drive a Honda vehicle. From our outstanding new and used car sales team to the pros who assist you in the finance department and the expert service technicians who provide repairs and routine maintenance for your vehicles, we strive to deliver nothing but the best to our customers.

Get The SUV That Customers Love The Most

If you are searching for evidence of the best SUV on the market, owner satisfaction should be high on your list of information that will sway your purchase. In the case of the J.D. Powers study, owners of the Honda HR-V, CR-V, Passport, Pilot, and the Prologue EV are letting you know that they are fully satisfied with their purchase and are ready to purchase additional vehicles from Honda because of the quality and their satisfaction with the Honda product line.

We welcome you to visit Yuma Honda at your earliest convenience, test drive a few SUV models or other selections like our great sedans or the rugged Honda Ridgeline truck. We are confident that after just a short time behind the wheel, you will understand what sets Honda apart from other manufacturers. This is why the owners of these vehicles are eager to return to Yuma Honda to purchase another quality Honda car, truck, or SUV. In addition to the promise of quality from Honda, please know that our team will work diligently to meet and exceed your expectations for professional and customer service of the highest level.

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