At Yuma Honda, our entire staff is proud to represent the Honda brand and name. We know that customers across the state respect it as much as we do because they travel to our full-service dealership to purchase these reliable, safe, and reasonably priced cars, trucks, and SUVs. Equally exciting is the continued loyalty we see from customers in the communities of Yuma, Somerton, and Fortuna Foothills, as well as the recognition Honda receives for the brand loyalty of its customer base. The most recent example is the J.D. Power 2025 Automobile Brand Loyalty Study, which rates Honda SUVs as #1 among mainstream SUV owners. more How Brand Loyalty Is Determined In the J.D. Power Brand Loyalty Study, the firm captures the data related to the number of customers who trade in a vehicle and purchase a new model from the same manufacturer. There are over 16,000 car dealerships participating in the gathering of data to allow J. D. Power to have a broad scope of manufacturers and kinds of vehicles included in the study. The number of repeat purchases is divided by the total number of new vehicles sold to determine brand loyalty. What This Award Means To Honda "In the auto industry, owner loyalty is one of the most valued measures of success, so receiving the J.D. Power Brand Loyalty award for the second consecutive year is meaningful recognition for the Honda brand," said Jessika Laudermilk, assistant vice president of Honda Auto Sales. What this means for new SUV buyers is that you have a large number of Honda SUV owners who are so happy with their choice to purchase a Honda that they are making the same choice for their next purchase. When you ask a friend or family member how they like their new car, you get only one person's opinion and insight. The J.D. Power study provides you with the answer to that question from people all over the country and from all walks of life. This broad scope of buyers, all in agreement, means Honda delivers quality and reliability in their SUVs. The Pledge From Honda To Buyers Honda pledges to its valued customers to always strive to provide a best-in-class ownership experience to all vehicle buyers. That experience begins the first time you walk into Yuma Honda and continues until the last day you own and drive a Honda vehicle. From our outstanding new and used car sales team to the pros who assist you in the finance department and the expert service technicians who provide repairs and routine maintenance for your vehicles, we strive to deliver nothing but the best to our customers. Get The SUV That Customers Love The Most If you are searching for evidence of the best SUV on the market, owner satisfaction should be high on your list of information that will sway your purchase. In the case of the J.D. Powers study, owners of the Honda HR-V, CR-V, Passport, Pilot, and the Prologue EV are letting you know that they are fully satisfied with their purchase and are ready to purchase additional vehicles from Honda because of the quality and their satisfaction with the Honda product line. We welcome you to visit Yuma Honda at your earliest convenience, test drive a few SUV models or other selections like our great sedans or the rugged Honda Ridgeline truck. We are confident that after just a short time behind the wheel, you will understand what sets Honda apart from other manufacturers. This is why the owners of these vehicles are eager to return to Yuma Honda to purchase another quality Honda car, truck, or SUV. In addition to the promise of quality from Honda, please know that our team will work diligently to meet and exceed your expectations for professional and customer service of the highest level.
Honda Wins Seven Kelley Blue Book 2026 Consumer Choice Awards
Kelley Blue Book is a trusted name when it comes to valuing new vehicles and providing information about the different models available. KBB has developed the Consumer Choice Awards, which honors those brands and models that meet and exceed certain specifications. Honda was recently honored with seven awards for 2026, showcasing the brand’s commitment to excellence. more Best Overall Brand Honda was named Best Overall Brand and Most Trusted Brand by KBB. The auto manufacturer also received the award for Best Value Brand, proving that Honda models offer outstanding value and are trusted by consumers who are looking for dependability. Other awards Honda claimed include: Best Car Styling Brand Best Performance Brand Best Overall EV/Hybrid Brand Best In-Vehicle Experience Brand In total, Honda has received 44 awards from KBB for the Consumer Choice Awards, originally named the Brand Image Awards. Among these awards are ten honors for Best Overall Brand within the past 13 years. The manufacturer has also claimed 12 Best Value Brand awards in a row. These numbers are far above any other brand. The Consumer Choice Awards Kelley Blue Book uses a study that tracks model perception by customer behavior. It looks at over 12,000 new-vehicle shoppers each year. The study provides valuable information about what buyers look at when purchasing a new vehicle and which factors are most important. The main attributes considered are: Affordability Safety Interior layout Reliability/durability The awards cover both mainstream brands and luxury vehicle manufacturers. They consider traditional models as well as EV and hybrid vehicles and trucks. An Award-Winning Brand Honda takes home multiple awards from many events. While it continues to win as an overall brand, the different models get their own honors from various publications and organizations. For instance, the 2026 Honda Passport was named Best New Car by Autotrader. Honda Passport was listed as Best Value New Car with Cars.com for its 2026 Affordability Report and as a Best Car for Families by US News & World Report. Honda Ridgeline won these two awards in its category as well. The 2026 Honda Accord and Accord Hybrid receive the same honor from US News & World Report in their respective categories while the Honda CR-V was also listed on Cars.com’s report. Many of Honda’s models are designed with families in mind, which is why the Honda Accord, Passport, HR-V, and Odyssey received the honor of Best Cars for Families from Parents.com. US News & World Report named the 2026 Honda Accord and Odyssey as Best Cars for the Money while Gear Junkie considered the Passport as Adventure Vehicle of the Year. In fact, you’ll see almost all Honda models at the top of the list or close to it. The Honda Prelude, a newer model in the lineup, was listed as a finalist for North American Car of the Year. Choose Your Award-Winning Honda Model If any of these models catch your eye, you can check them out at Yuma Honda. We carry all the latest Honda vehicles in our new inventory. You can come in for a test drive to see which one is the right fit for your lifestyle. No matter which one appeals to you, it’s guaranteed to be an award-winner. If you live near Somerton, Fortuna Foothills, or Yuma, you can visit our dealership to find your next new vehicle. Contact us with any questions or fill out our application to get started.